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Last year, Stripe data shows fraud attempts against travel and leisure businesses hit a four-year high. We analyzed payment activity from more than 200,000 active travel and leisure businesses on Stripe to understand where fraud is rising, how effectively it’s being blocked, and what businesses can do in response.
Why do people recommend a business, service, or professional to someone they know? At first glance, referrals may seem like a simple exchange: someone has a good experience and tells another person about it. But behind every referral are powerful psychological factors such as trust, social connection, reciprocity, and confidence . Understanding why people give referrals can help businesses build stronger relationships and create referral strategies that feel natural — not forced. 1. People Share What They Trust Trust is one of the biggest reasons people make recommendations. When someone has a
The SaaSpocalypse was a useful warning for the software industry, but SaaS platforms that help businesses run core operations are more deeply embedded. New platform businesses on Stripe are up 182% year over year.
We analyzed attempted fraud rates and customer abuse patterns on Stripe over the past year and found that AI companies faced 4.3x more fraud attempts than startups overall in Q3 2025.
Your existing customers, partners, and professional connections can be some of your most valuable sources of new business. But referrals rarely happen consistently by accident. A simple strategy can turn those relationships into a reliable growth channel. 1. Start With a Great Customer Experience People recommend businesses they trust. Before building a referral strategy, make sure your product, service, communication, and support give customers a reason to talk about you. A satisfied customer is more likely to become a natural advocate for your brand. 2. Identify Your Best Referral Sources No
Businesses today have countless ways to attract new customers. Paid advertising can put your brand in front of thousands of people, while referral marketing uses something even more valuable: trust . So, when it comes to attracting better customers, should businesses invest in paid ads, referral marketing, or both? The Reach of Paid Advertising Paid advertising is one of the fastest ways to increase brand visibility. Search ads, social media campaigns, and display advertising allow businesses to reach specific audiences based on interests, demographics, and online behavior. The advantage is sc
Your happiest customers can be one of your most powerful marketing channels. Instead of relying entirely on ads, cold outreach, or constant social media promotion, referral marketing gives satisfied customers a reason to introduce your business to people they already know. Why Happy Customers Make Great Advocates People naturally trust recommendations from friends, family, and colleagues more than traditional advertising. When someone has a genuinely positive experience with your product or service, their recommendation can carry significant credibility. The key is making referrals easy. A sim
As fall approaches, it's crucial for homeowners to prioritize gutter maintenance to prevent water damage. This comprehensive checklist will guide you through essential cleaning and repair tasks.
In 2026, businesses have more ways than ever to reach customers — but one of the most effective growth strategies remains surprisingly simple: referrals . People trust recommendations from friends, colleagues, and communities far more than traditional advertising. That makes referral marketing a powerful way for businesses to attract qualified customers while building stronger relationships with existing ones. What Is Referral Marketing? Referral marketing is a strategy that encourages existing customers, partners, or supporters to recommend a business to others. Instead of relying entirely on
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